What a difference only a couple of years can make. The personal growth and lessons learned while settling in to a new position stack up quickly, as was the case for me over my introductory years with Monster Media. The company alone continues to take shape as the advertising industry familiarizes itself with digital out-of-home, [...]

Monster Media has earned the “Network Operator of the Year” recognition for 2012 from the Digital Screenmedia Association, an independent, not-for-profit trade association that advances the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking. “Network   Operator of the Year” is part of the DSA’s [...]

Monster Media has announced that its recent interactive advertising campaign for Maynards Candy in three Canadian Malls has been awarded a Gold Media Innovation Award (MIA) for Digital Out-of-Home and/or Digital Place-Based Media. The MIA Awards salute outstanding work in the Canadian media community that stand out because of their unifying idea, the experience they [...]

LOS ANGELES – January 25, 2012 — Shoppers at The Grove, the prestigious retail complex located in  Los Angeles, CA could count on at least one free gift this holiday season – a Katy Perry personalized ornament created using interactive digital signage. Via touch interactivity, shoppers had their picture taken and placed within an ornament [...]

Monster Media has installed its first Monster Wall in Vancouver City Station as part of our new partnership with Lamar Transit Canada. First reported yesterday by DailyDOOH , the Monster Wall allows travelers to engage with advertising through a variety of interactive technologies. TELUS, a Canadian Telecommunications company, will be the first client to launch [...]

Social media, when combined with Digital Out-of-Home, creates an advertising avenue to reach customers through mobile phones and interactive technology.

When I first came on board as a Client Services rep a year ago, I had never even heard of interactive advertising. I thought DOOH was what people said when explaining a simple concept to someone who was a bit slow on the uptake. Today, I’m one of Monster Media’s numerous (as seen in this [...]

The FBI recently turned to digital out-of-home to help catch a fugitive. In an effort to apprehend former U.S. Marine Charles Alan Dyer, the Bureau posted wanted signs in about a dozen states in the South and Southeast, according toOklahoma News 9 and Houston’s KHOU 11 TV. Dyer was wanted by the FBI in Oklahoma City for [...]

By nature, I am a people watcher.  I love to see people’s genuine (and fake) reactions as they interact with others and their surroundings.  When social media became THE thing, that’s when things took a turn for the worst.  All of a sudden, my affinity for people watching was deemed “stalking” and I found myself [...]

By Christopher Hall It’s been a rough year on planet Earth: an earthquake and tsunami in Japan, tornadoes in the U.S., and now drought and famine in East Africa, resulting in billions of dollars in damages and countless lives lost or shattered. And the digital out-of-home industry continues to pitch in to do what it can [...]