DOOH
Jan 26 2012
Author: Bill Yackey
LOS ANGELES – January 25, 2012 — Shoppers at The Grove, the prestigious retail complex located in Los Angeles, CA could count on at least one free gift this holiday season – a Katy Perry personalized ornament created using interactive digital signage. Via touch interactivity, shoppers had their picture taken and placed within an ornament [...]
DOOH, DOOH Industry News
Jan 17 2012
Author: David Leetham
Monster Media has installed its first Monster Wall in Vancouver City Station as part of our new partnership with Lamar Transit Canada. First reported yesterday by DailyDOOH , the Monster Wall allows travelers to engage with advertising through a variety of interactive technologies. TELUS, a Canadian Telecommunications company, will be the first client to launch [...]
DOOH
Jan 11 2012
Author: Gustavo Marrero
Social media, when combined with Digital Out-of-Home, creates an advertising avenue to reach customers through mobile phones and interactive technology.
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