Ad spending is forecast to grow by 7 percent this year By Toni Fitzgerald Digital out-of-home advertising is one of the hottest segments of media these days, with new digital networks seemingly popping up by the day and the number of digital billboards across the United States exploding. A recent report predicts just how robust [...]

To be honest, I’ve never been a fan of advertising. I am the guy who turned the television off because I got annoyed with it going to commercials. To me, it was a way to control the masses. I didn’t understand the work that goes into marketing a product or an idea. Clearly, I never [...]

There are two major parts to this entry: “Thank You” and “You’re Welcome.” And I don’t mean the typical “thank you” and “you’re welcome” pleasantries…  when I say “thank you” I really mean ABOUT DAMN TIME YOU GOT IT and by “you’re welcome” I mean you’re welcome that I am so awesome.   In between my [...]

Canada eh. Canada is a very close neighbour to the U.S. but we do have a few major differences between our two countries. Canada has two official languages (English and French), 5 major political parties, 1/10 the population, 10 major airports, freaking cold winters, hockey and lacrosse are our national sports, our currency is almost [...]

As my alarm goes off – an extra 45 minutes earlier than normal – I hear deep heavy breathing … turn to get out of bed, and am greeted by two big brown eyed, long faces.  As I try to take my first few steps, Ms. Ginger (our 3rd foster) nudges at my side like [...]

As I pass my 6th year here at Monster Media I’ve noticed when people ask me “How’s your company doing” the answer has always been, “Very well, we’re expanding quite fast and are real busy.”  In the current economy it seems that type of outlook for a company is rare.  Indeed in my time I [...]

Six years ago I stepped off the ledge of my Manhattan apartment on the Upper East Side and landed abruptly on the concrete sidewalk in Orlando, Florida.  I might as well have jumped from the 12th floor because I was leaving the security of my home, my life and my career for the greater unknown. [...]

…and no, I’m not referring to my latest extreme go-karting adventure though I suppose technically I did fail to make that first right hand turn.   Not my fault, I blame the go-kart. One neck sprain and fractured rib later – ouch. To put this into perspective, I have skydived from heights of over 15,000 feet, [...]

Those were the famous words of Al Pacino as Michael Corleone in Godfather Three.  That cliché rings true for many people in a kaleidoscope of industries and experiences.  Mine came to fruition not long after I started at Monster Media. I found myself at Monster Media three years ago.  Like most people, if you’re around [...]

Yes, I borrowed that title from my favorite S.E. Hinton novel about the dramatic changes that come from growing up, moving on and coming back again. After spending many, mostly lost and sometimes destructive years toiling in the professional sports world with the Orlando Magic, I (thankfully) was pulled into the fold of Monster Media [...]