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STALKING IN THE NEW AGE

By nature, I am a people watcher.  I love to see people’s genuine (and fake) reactions as they interact with others and their surroundings.  When social media became THE thing, that’s when things took a turn for the worst.  All of a sudden, my affinity for people watching was deemed “stalking” and I found myself [...]

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DOOH, DOOH Industry News

Outlook for digital out of home: Hotter

Ad spending is forecast to grow by 7 percent this year By Toni Fitzgerald Digital out-of-home advertising is one of the hottest segments of media these days, with new digital networks seemingly popping up by the day and the number of digital billboards across the United States exploding. A recent report predicts just how robust [...]

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Old Dog…New Tricks!

For the record….I don’t normally refer to myself as an “old dog,” but as one of the eldest employees at Monster Media, the headline seemed fitting. My training started approximately three years ago after an eight-year career in a completely different industry. After a few colorful interviews with the president; I met with the CEO [...]

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