Monster Media has installed its first Monster Wall in Vancouver City Station as part of our new partnership with Lamar Transit Canada. First reported yesterday by DailyDOOH , the Monster Wall allows travelers to engage with advertising through a variety of interactive technologies. TELUS, a Canadian Telecommunications company, will be the first client to launch [...]

Social media, when combined with Digital Out-of-Home, creates an advertising avenue to reach customers through mobile phones and interactive technology.

Ad spending is forecast to grow by 7 percent this year By Toni Fitzgerald Digital out-of-home advertising is one of the hottest segments of media these days, with new digital networks seemingly popping up by the day and the number of digital billboards across the United States exploding. A recent report predicts just how robust [...]

For the record….I don’t normally refer to myself as an “old dog,” but as one of the eldest employees at Monster Media, the headline seemed fitting. My training started approximately three years ago after an eight-year career in a completely different industry. After a few colorful interviews with the president; I met with the CEO [...]