Social media, when combined with Digital Out-of-Home, creates an advertising avenue to reach customers through mobile phones and interactive technology.

The introduction this fall of Microsoft’s new Kinect, a controller-less world of euphoria, will only accelerate the interest and education of the interactive digital space we live in today.

I couldn’t help but notice while sitting at my buddy’s house the other day that something truly unique is happening in millions of homes around the world. I was simultaneously watching his daughter on the computer using an HP touch screen monitor to navigate her Facebook account, while his wife was in the other room on the Wii-Fit and he and I were “rolling dice” on his iPhone to see who was going to pay for the pizza that would be arriving in the next 15 minutes.